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HWWB #41 – Franziska Iseli: Marketing Insights

HWWB_Episode_41_Franziska_IseliIn this week’s episode of Healthy, Wealthy & Wise in Busines I have a chat with Franziska Iseli the co-founder of Basic Bananas all about marketing and perception. Franziska and her husband Christo both founded Basic Bananas in their garage about 9 years ago, in this time they have built a throiving business that allows them to take holidays several times a year. Basic Bananas is Australia’s number 1 marketing education company for small business and they have recently launched in Los Angeles and Canada.

Franziska shares some of the ups and downs of growing her business and some tips that will help you to grow your business as well. One of the things that I love about Franziska I that she keeps it real, she pulls no punches and in her swiss-aussie accent she can make marketing seem so simple. Underneath her fun loving personality is a marketing genius, and as Franziska say it is all about perception.

In fact, Perception is the name of Franziska’s recently released book. You will find a review that I wrote about Perception here.

This interview with Franziska was heaps of fun, we had lots of laughs and at one time Franziska even took over the interview and started to ask me questions (she likes doing things like that). Have a listen to the episode and let me know what you think. Share with us in the comments below what your perception of Franziska and myself are.

To find out more about Franziska and the Blast-Off Marketing Workshops that she runs visit her website, click here.

If you want to grab a copy of the Amazon Bestseller Perception click here

You can also follow Franziska on all social media.



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